MADWOMEN CONVERSATIONS
MADWOMEN
A podcast for the ones mad enough to do it differently.
Welcome to MADWOMEN. We’re exploring the method behind the madness with the boldest minds shaping what we see, share, and buy.
What does it really take to cut through the noise and create work that moves culture?
Learn the philosophies and strategies of bold marketers, creatives, and founders who are shaping our world.
Hosted by Mia Pokriefka and Elissa O’Dell.
Launching Summer 2025.
→ The RealReal’s Chief Creative Officer
→ Hearst’s VP of Video
→ Ogilvy’s Head of Influencer Marketing
→ Merit Beauty’s CMO
→ Wieden + Kennedy’s Former ECD,
previously at Adidas and Nike
→ Reformation’s Creative Director
→ Seed’s Co-Founder and CEO
→ Kin Euphorics’ CEO
→ NOYZ’s CEO
→ Bobbie’s Chief Brand Officer
→ Sweat’s Head of Social
→ Bala’s CEO
→ WeNatal’s Founders
→ Infinite Reality’s CMO,
previously at Peloton and Oura Ring
→ Atlas Obscura’s Creative Director
MAD CONVERSATIONS
Season 1
“We started MADWOMEN because it feels like everyone’s following trends to chase visibility. We wanted to learn from the ones actually cutting through the noise.”
Mia and Elissa,
Co-Hosts of MADWOMEN
MEET THE MADWOMEN
We’re Mia and Elissa, longtime collaborators, creative technologists, and strategists.
We started MADWOMEN because we were tired.
Tired of templates. Tired of content with no soul.
Tired of the recycled strategies dressed up as innovation.
We went viral before virality had a name. But building two companies taught us that “build it and they will come” isn’t the mantra to bet on in the algorithmic age. Today, attention isn’t a given. It’s earned. Not with noise, but with guts.
So we made something for the ones paying attention. The ones who lead with instinct. Who trust their taste. Who aren’t afraid to do things a little mad.
This show is for you.