MADWOMEN CONVERSATIONS
MADWOMEN
A podcast for the ones mad enough to do it differently.
Learn the philosophies and strategies of bold marketers, creatives, and founders shaping our culture.
Hosted by Mia Pokriefka and Elissa O’Dell
Launching Spring 2025
→ The RealReal’s Chief Creative Officer
→ Hearst’s VP of Video
→ Ogilvy’s Head of Influencer Marketing
→ Merit Beauty’s CMO
→ Wieden + Kennedy’s Former ECD,
previously at Adidas and Nike
→ Reformation’s Creative Director
→ Kin Euphorics’ CEO
→ NOYZ’s CEO
→ Bobbie’s Chief Brand Officer
→ Sweat’s Head of Social
→ Bala’s CEO
→ WeNatal’s Founders
→ Infinite Reality’s CMO,
previously at Peloton and Oura Ring
→ Atlas Obscura’s Creative Director
MAD CONVERSATIONS
Season 1
CURATED FOR YOU
Because when every campaign feels like a remix of a remix of a remix—
and you’re tired of living in an echo chamber—
you need fresh thinking from the ones actually cutting through the noise.
At MADWOMEN, we’re asking:
→ What’s the cost of playing it safe when the culture’s moving fast?
→ How do you stay original when algorithms reward repetition?
→ And who’s still making work that actually makes people feel something?
“We started MADWOMEN because it feels like everyone’s following trends to chase visibility. We wanted to learn from the ones actually cutting through the noise.”
Mia and Elissa,
Co-Hosts of MADWOMEN
FEATURED EPISODES
Weekly on the channels that matter.
HOW THE MAD DO IT
In every conversation, we get into the good stuff, like, how bold brands are built and why instinct still matters more than ever.
We explore how the mad ones…
…spot white space—and dare to claim it
…go viral without losing the plot
…trust their gut and how you can too when everyone else is following templates
…keep creativity alive inside the content machine
…remember there’s a human on the other side of what they’re making
MEET THE MADWOMEN
We’re Mia and Elissa, longtime collaborators, creative technologists and marketing strategists.
We started MADWOMEN because we were tired.
Tired of performative branding. Of content with no soul.
Tired of watching good ideas get diluted by trend cycles.
So we made something for the ones still paying attention. The ones who lead with instinct. Who trust their taste. Who aren’t afraid to do things a little mad.
This show is for you.
BE APART OF THE MADNESS
Guest Booking & Partnerships:
elissa@madwomenstudios.com
Other Inquiries:
mia@madwomenstudios.com