OneOnOne™
Conversational Design Framework
ONEONONE™ FRAMEWORK
A new creative discipline in marketing, built on over 6 years of research, design, and real-world performance.
What is the OneOnOne™ Framework?
A New Creative Discipline for Dialogue-Driven Marketing
The OneOnOne™ Conversational Design Framework redefines how brands engage audiences by transforming conversation into a strategic, emotionally intelligent marketing channel.
Born from years of building OneOnOne™ experiences for brands, nonprofits, and creators, this framework was developed by creative technologists Mia Pokriefka and Elissa O’Dell to move beyond traditional chatbot logic into a new class of dialogue design that prioritizes the human experience, performs like a campaign, and scales like software.
Most conversational design was built for customer service.
“Press 1 for disappointment. Press 2 to be ignored.”
When marketers explored chat, they borrowed the same playbook—templated flows, robotic scripts, zero vibe.
But that model was never meant to build trust, spark curiosity, or hold attention.
Since 2017, we’ve been building something better:
A system that flips the old model and blends story, interactivity, and AI to guide people through conversations that connect and convert.
We call it the OneOnOne™ Conversational Design Framework.
It’s marketing that talks with your audience, not at them.
It’s storytelling with CTAs.
Think of it like a ride at Disneyland.
You’re not left to wander—you’re invited into something immersive, intentional, and unforgettable. And yes—you exit through the gift shop.
Beyond Bots
Designing Conversations That Actually Connect
“What began as a design experiment has become a new creative discipline for the age of attention.”
Mia Pokriefka & Elissa O'Dell, Co-Creators of OneOnOnes™
The OneOnOne™ Framework is our proprietary method for creating interactive experiences that feel like a conversation—and perform like a campaign.
Inside the Framework:
Where Design Meets Dialogue
Behavioral Strategy
Using psychology and marketing insights to guide attention and action.
Narrative Design
Building emotional arcs, voice, and pacing that resonate like a good story.
Conversational UX
Rooted on the principles of real dialogue: back-and-forth rhythm, pacing, and natural responsiveness.
Built at the intersection of:
Storytelling
Every conversation is guided by a clear voice, shaped by narrative pacing, and brought to life with multimedia.
Interactivity
Tap, choose, reflect. Every few messages invite participation, keeping users active and engaged.
Omnichannel Options
Designed for Instagram DMs, Messenger, and websites—anywhere your audience spends time.
AI Integration
We integrate AI to power personalization and analysis.
How It Comes to Life:
Proof in the Performance:
5 Minute Average Time Spent
91% Response Rate
35%+ CTR on CTAs
The OneOnOne™ Framework is our proprietary method for creating interactive experiences that feel like a conversation—and perform like a campaign.
Inside the Framework:
Where Design Meets Dialogue
Behavioral Strategy
Using psychology and marketing insights to guide attention and action.
Narrative Design
Building emotional arcs, voice, and pacing that resonate like a good story.
Conversational UX
Rooted on the principles of real dialogue: back-and-forth rhythm, pacing, and natural responsiveness.
Built at the intersection of:
Storytelling
Every conversation is guided by a clear voice, shaped by narrative pacing, and brought to life with multimedia.
Interactivity
Tap, choose, reflect. Every few messages invite participation, keeping users active and engaged.
Omnichannel Options
Designed for Instagram DMs, Messenger, and websites—anywhere your audience spends time.
AI Integration
We integrate AI to power personalization and analysis.
How It Comes to Life:
Proof in the Performance:
5 Minute Average Time Spent
91% Response Rate
35%+ CTR on CTAs
| Traditional Chat Design | OneOnOne™ Conversational Design Framework |
|---|---|
| Copy-paste templates | Custom, guided journeys |
| Designed for customer support | Designed for connection |
| Feels functional | Feels personal |
| Reactive | Interactive |
| Transactional | Narrative-led |
| Built to answer | Built to engage |
A New Era of Conversational Design
Performance by Design
Connection is the strategy. Performance is the proof.
✔️ Average 5 minutes spent per conversation
✔️ 91% Response Rate to questions
✔️ 35% Click-Through Rate
✔️ 2.3% Click Conversion Rate on shoppable content
These aren’t just good numbers for chat. They’re proof that people will engage—when the conversation is designed to feel like it’s for them.
Where the Framework Comes to Life
We use the OneOnOne™ Framework to create interactive conversations for:
Long-Form Brand Storytelling
Product Education
Lead Gen Forms
Surveys & Quizzes
How-To Guides
Product Drops
Podcast Episode Launches
Brand Challenges
Sweepstakes & Contests
Pre/Post Event Moments
Exclusive Experiences
“We believe the next era of marketing won’t be built on content—it'll be built on conversation.”
Mia Pokriefka & Elissa O'Dell, Co-Creators of OneOnOnes™
The OnOnOne™ Conversational Design Framework reflects what we've seen, felt, and tested:
⃝ Dialogue over monologue—talk with people, not at them
⃝ Audience-first, always
⃝ Great relationships are built through 1:1 dialogue and mutual value exchange
⃝ Data should be earned, not extracted
⃝ You can entertain and educate
⃝ Technology should never replace humans—only give them superpowers
The Principles
Whether you’re a brand, agency, or innovation leader,
we’ll help you apply the OneOnOne™ Framework to your work.