MADWOMEN CONVERSATIONS
MADWOMEN
A podcast for the ones mad enough to do it differently.
Welcome to MADWOMEN. We’re exploring the method behind the madness with the boldest minds shaping what we see, share, and buy.
What does it really take to cut through the noise and create work that moves culture?
Learn the philosophies and strategies of bold marketers, creatives, and founders who are shaping our world.
Hosted by Mia Pokriefka and Elissa O’Dell.
Launching Summer 2025.
→ The RealReal’s Chief Creative Officer
→ Hearst’s VP of Video
→ Ogilvy’s Head of Influencer Marketing
→ Merit Beauty’s CMO
→ Wieden + Kennedy’s Former ECD,
previously at Adidas and Nike
→ Reformation’s Creative Director
→ Seed’s Co-Founder and CEO
→ Kin Euphorics’ CEO
→ NOYZ’s CEO
→ Bobbie’s Chief Brand Officer
→ Sweat’s Head of Social
→ Bala’s CEO
→ WeNatal’s Founders
→ Infinite Reality’s CMO,
previously at Peloton and Oura Ring
→ Atlas Obscura’s Creative Director
MAD CONVERSATIONS
Season 1
CURATED FOR YOU
Because when every campaign feels like a remix of a remix of a remix—
and you’re tired of living in an echo chamber—
you need fresh thinking from the ones actually cutting through the noise.
At MADWOMEN, we’re asking:
→ What’s the cost of playing it safe when the culture’s moving fast?
→ How do you stay original when algorithms reward repetition?
→ And who’s still making work that actually makes people feel something?
“We started MADWOMEN because it feels like everyone’s following trends to chase visibility. We wanted to learn from the ones actually cutting through the noise.”
Mia and Elissa,
Co-Hosts of MADWOMEN
HOW THE MAD DO IT
In every conversation, we get into the good stuff, like, how bold brands are built and why instinct still matters more than ever.
We explore how the mad ones…
…spot white space—and dare to claim it
…go viral without losing the plot
…trust their gut and how you can too when everyone else is following templates
…keep creativity alive inside the content machine
…remember there’s a human on the other side of what they’re making
MEET THE MADWOMEN
We’re Mia and Elissa, longtime collaborators, creative technologists, and strategists.
We started MADWOMEN because we were tired.
Tired of templates. Tired of content with no soul.
Tired of the recycled strategies dressed up as innovation.
We went viral before virality had a name. But building two companies taught us that “build it and they will come” isn’t the mantra to bet on in the algorithmic age. Today, attention isn’t a given. It’s earned. Not with noise, but with guts.
So we made something for the ones paying attention. The ones who lead with instinct. Who trust their taste. Who aren’t afraid to do things a little mad.
This show is for you.
BE APART OF THE MADNESS
Guest Booking & Partnerships:
elissa@madwomenstudios.com
Other Inquiries:
mia@madwomenstudios.com