ONEONONES™ FOR CREATORS

Influencer Jon Kim—aka The Angry Therapist—built a massive following by being real, raw, and responsive. But replying to every DM wasn’t scalable. He wanted to stand out from other creators by offering a direct line to him—something more personal than a webinar, and more impactful than a PDF.

Turning Influence Into 1:1 Conversations

How do you…

…Make mindset content feel personal?

…Let people choose the topic that matters most to them?

…Create something people actually want to finish?

…Do it at scale—without burning out the creator?

The Challenge:

Partnering with Huxly, Jon launched a 3-part guided conversation inside Messenger, based on his Attract vs Chase method. It felt like texting directly with him—only faster and personalized.

Here’s how it worked:

Guided Self-Reflection — Audiences picked what they were struggling with (breakups, communication, self-worth), and the flow adapted in real time.

Mindset Coaching — Bite-sized videos, prompts, and affirmations offered encouragement and helped shift perspective—one message at a time.

Built for Real Life — No logins. No Zoom links. Just real talk, delivered in DMs.

The experience included a free Day 1 intro, followed by a paywall for deeper coaching.

The Idea:

A 3-Part Guide in Messenger

The Results:

  
        Metric
        Insight
      
        Strong Day 1 Uptake
        The free intro sparked instant traction—audiences were eager for a more personal, interactive format.
      
        5.4% Conversion Rate
        Proof that chat can convert.
      
        Message Surge on Key Days
        Activity spiked at pivotal points in the journey, showing emotional resonance and high retention.
      
        $0 Ad Spend
        100% organic—fueled entirely by Jon’s audience and word of mouth.

Engagement That Goes Deeper

✔️ No app, no login — Just tap to begin

✔️ Emotional voice — Creator’s presence was felt in every message

✔️ Conversational UX — Prompts that felt like coaching, not coursework

✔️ Re-engagement — Nudges helped people stay engaged without pressure

✔️ Earned trust — Reflection → insight → micro-action. It helped followers feel seen and supported

Why it Worked:

Conversational Design Guides Transformation

Utilizing DMs to deliver engaging content at scale gave Jon Kim a way to turn his most requested advice into a product—one that felt like him, scaled like software, and actually helped people change.

In a crowded creator space, he stood out by offering something no one else was: direct access to mindset coaching in the DMs.

And for us, it confirmed what we’ve always believed:

Real behavior change doesn’t come from content alone. It comes from connection.

This model proves that you don’t have to choose between scale and intimacy.

For influencers ready to go deeper, OneOnOnes™ offer a new way to package your value—and create real impact.