WYSIWYG CONVERSATION BUILDER
Huxly's conversational technology powers the first marketing chatbots for Instagram DM and Messenger.
Trusted by New York Times bestselling authors, leading nonprofits, and global brands, our platform helps build interactive conversations that deepen connection, increase engagement, generate leads, and drive conversions.
Our Shorty Award-winning conversations have transformed social engagement, turning passive followers into active participants.
A Platform to Build Conversations
The History:
We didn’t set out to build a chatbot creation platform.
We started with a question:
What if we used the interactivity of chat to educate? To connect? To tell stories?
So we ran an experiment. We took our highest-performing Elm course content and delivered it through interactive conversations in Messenger.
10,000+ people joined overnight.
Brands and creators noticed. A waitlist of 200+ followed.
From Experiment to Evolution
The Problem:
There was no tool that let non-technical teams design true conversations. The platforms that did exist were either rigid, robotic, or overly technical. And they were built for sales.
None were built for marketers or creatives who wanted to use conversation as a tool for education and entertainment.
So we set out to build what didn’t yet exist.
Chatbot Builders Weren’t Built for Marketing
Raising VC Funding
Despite the odds—only 2% of venture capital goes to women-founded startups—we raised institutional VC funding to bring our vision to life.
The traction spoke for itself. The team made it happen.
As A Women-Led Team
“We've been super impressed with not only your work but your follow through and updates.
Not everyone does that.
For all of these reasons it made Huxly a very easy "yes" for us today when we talked 🙂.
Assuming you're still looking for a lead we would love to be that alongside you.”
— 1517 Fund
INTRODUCING HUXLY
A Platform To Design Custom Conversations
Huxly is a no-code, WYSIWYG (what-you-see-is-what-you-get) platform for building
interactive brand experiences in the form of 1:1 conversations.
Built for marketers and creators, Huxly makes crafting conversations as intuitive as having them in real life.
No devs.
No confusing tree logic.
No chatbot vibes.
Just branded experiences that educate, entertain, and actually hold attention.
Because in a world where information is everywhere, connection isn’t.
| Traditional Chatbot Builders | Huxly Conversation Builder |
|---|---|
| Long, branching logic trees | ✓ No-code, WYSIWYG creation |
| Built for customer service | ✓ Built for marketing and storytelling |
| Focused on automation | ✓ Focused on activation |
| Template-focused | ✓ Custom, unique scripts |
| Tech-first design | ✓ Human-first design rooted in psychology |
| Requires engineering support | ✓ Marketers + creators can build solo |
| Hard to optimize due to limited data | ✓ Real-time performance data + easy updates |
With Huxly, you can:
✔️ Increase engagement
✔️ Generate and qualify leads
✔️ Drive conversions—organically
Product Vision to Platform Features
The Goal: Build a creative tool that simplifies and reimagines conversational technology
→ Could your mom build a conversation on it?
→ What if chat wasn’t just for customer service, but a new kind of branded experience—one that builds relationships and drives engagement?
→ Conversations shouldn’t be stuck on websites—they should happen where people actually spend time.
Our benchmarks were simple:
Meta API Connection
——————————
Publish seamlessly to Messenger and Instagram DMs via Meta’s APINo-Code Builder
— ———————
Create interactive conversations with open-ended questions, multiple-choice prompts, multimedia, and shoppable CTAs—no developer requiredReal-Time Preview
— ————————
See exactly what your audience sees as you buildPerformance Insights
— —————————
Track and optimize conversations with built-in data toolsAccess omnichannel flexibility
— —————————————
Built for where people spend time: DMs, Messenger, and more
This builder powered everything that followed—award-winning campaigns, the creation of OneOnOnes™, and the development of our own Conversational Design Framework.
Platform features at a glance:
We took an iterative, human-centered approach to building our platform—cycling through design, testing, feedback, and refinement to create a tool anyone could use.
Each version built on what we learned from the last, moving us closer to a more intuitive, accessible, and effective product.
→ Sketching & Sticky Note Mapping
→ UX Flows & Wireframing
→ High-Fidelity Mockups
→ Rapid Prototyping
→ Usability Testing with Non-Technical Users
→ A/B Testing of Flow Performance
Design & Development Process
Designed to Guide, Delight, and Convert
Brought together a cross-functional / efficient / nimble / data and results-driven team.
Team to make it happen → Engineering, UX and Product, Conversational Design, Marketing, and Sales
Key challenge → Shifting from engineering-led tools to a truly human-centered experience
How we aligned → We built around storytelling instincts, not technical ones—ensuring anyone could build something powerful without friction or guesswork.
Built by a Cross-Functional Team
We didn’t just build a platform.
We built a new way to connect.
Originally built for brands to craft their own interactive conversations, Huxly quickly earned the trust of global brands, bestselling authors, and mission-driven organizations. As demand grew, we evolved into a B2B2C model—designing and launching custom, story-driven experiences using our proprietary platform.
→ That’s how OneOnOnes™ were born: guided, story-driven conversations designed to connect with people personally, meaningfully, and at scale.
→ At the core of every OneOnOne™ is the Conversational Design Framework, a methodology rooted in psychology and storytelling.
