COURSE ONEONONE™
Learning That Feels Personal
Stackin’, a venture-backed consumer fintech platform, wanted to build a deeper relationship with their Millennial audience that cut through the noise of email, social posts, and SMS blasts.
Most people avoid talking about money because it feels overwhelming. Stackin’ wanted to change that—with a format that felt like texting a friend.
So they used Huxly’s conversational tech to launch an interactive financial course:
Start Stackin’ 101: Get to know money better than 67% of Americans & improve your life!
Delivered via Facebook Messenger, this chat-based course helped audiences form better financial habits through story-driven content and interactive questions.
The Idea:
A Daily Course on Messenger
The Results
| Metric | Performance |
|---|---|
| CTR | 40% (vs <10% email) |
| Sign-up Rate | 30% of followers |
| Daily Growth | +50% in first week |
| Open Rate | 87% |
| Weekly Retention | 55% (peaked at 71%) |
| Ad Spend | $0 |
4x Higher Engagement than Email.
✔️ Daily mindset prompts that built good habits
✔️ Emotional check-ins + action-based CTAs
✔️ Pop culture references that made it fun—not preachy
✔️ No app. No login. No friction. Just tap to begin
Key Features:
Why it Worked:
| Feature | Description |
|---|---|
| No-Code, Real-Time Prototyping | Created and launched interactive content fast—no developers needed. |
| Smart Logic & Custom Branching | Used Huxly’s builder to design dynamic conversation flows tailored to user’s needs. |
| Seamless Delivery via Messenger | Thanks to Huxly’s Meta API integration, the course launched directly in Facebook Messenger—no logins, no new apps, no drop-off. |
| Built-In Data Capture | Every tap, choice, and response became zero- and first-party data for audience insights. |
The Tech Behind the Magic
When conversations are this good, the data gets real.
Over 93% of users answered the question:
“What’s your credit score?”
That’s not just a stat, it’s a signal. A sign that people were engaging deeply, vulnerably, and often.
But with thousands of open-ended answers flowing in, we hit a wall: Brands didn’t just need better engagement. They needed visibility into what their audience was actually saying.
That insight helped drive the next evolution of Huxly’s platform—building automated analytics tools that surface trends, emotions, and behavioral insights in real time.
